Betway Leads Safe Resumption of Golf in Newly Launched Betway Championship
6 August 2020 - Realising the devastating economic impact that the national lockdown restrictions has had on all sports, Betway South Africa is committed to playing its part in ensuring the sport of golf can resume in the safest way possible, from the month of August.
In partnership with the Sunshine Tour, Betway is excited to announce its partnership of the newly launched Rise-Up Series, set to take place between August and September.
The two-month series, which will bring much-needed economic relief to players, caddies, groundsmen and the entire golf ecosystem, will comprise of five tournaments played between August and September this year. The leading sports betting and entertainment company will officially tee off the first edition at the Killarney Country Club between 19 and 21 August to officially mark the return of golf.
With the tournament set to bring together some of the country’s top golfers, which also include three of the brand’s ambassadors, Merrick Bremner, Toto Thimba and Anthony Michael. Betway SA Marketing Manager, David Rachidi said the brand was honoured to be playing a crucial role in rebuilding the country’s golf ecosystem.
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“Every part of the sporting value chain has been affected by the Covid-19 pandemic, including the livelihoods of a number of people and communities. As part of remaining true to our commitment of being a caring brand, we are proud to be at the forefront of the safe resumption of golf through our sponsorship of the Betway Championship. We know that sport can give hope and act as a unifier during a period of despair. We truly believe our involvement could not have come at a better time as a brand that is always looking at finding ways to make a difference across our sporting communities” said Rachidi.
As part of its offering to the Betway Championship, the brand will be introducing the Betway Birdie Challenge where the player who finishes with the most Birdies throughout the entire series will win their share of R50,000 from Betway.
In addition to their sponsorship of the Rise-Up Series, the brand is excited to be making a donation towards a worthy cause related to the sport of golf. This is in continuation of the monthly #BetwayCares CSR programme, that has seen Betway making a meaningful impact across various communities through their commitment to the development of community sport.
Speaking on behalf of the Betway Golf Ambassadors, Toto Thimba said the return of some live sport would bring much-needed economic relief to players, caddies, groundsmen and a number of behind-the-scenes staff that help make the sport of golf enjoyable for all.
“We are excited to be returning to the course after such a long time. The four month wait has been a very challenging period for most people who rely on golf for a living. Thanks to Betway, the wait is finally over and all of us are looking forward in great anticipation to the resumption of professional golf” said Thimba.
In accordance to government health and safety lockdown regulations, spectators will not be allowed into the venue but access will be granted to a limited number of media. However, the final round will be available for viewing on the Sunshine Tour streaming platforms as well as on DStv Now.
Sunshine Tour Channels:
Facebook: Sunshine Tour
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