West Ham United

West Ham United is a professional football club based in East London, England. Founded in 1895 as Thames Ironworks, in 1900 the side became known as West Ham United. The Hammers compete in the top flight of English Football – the English Premier League.
Betway and West Ham United announced a new partnership in 2015 which saw the brand become the principal sponsor of the Hammers. The deal was the biggest in the club’s history and sees the Betway logo feature on all of the club’s senior teams’ playing shirts and training apparel.


The multi-year agreement is the latest addition to the Super Group-owned brand’s football portfolio, alongside deals in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner, as well as deals with clubs in La Liga and the Bundesliga.

The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.
Betway’s branding will feature on advertising boards at the 60,000 capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, giving visibility to Arsenal supporters worldwide.


The South Africa national rugby union team, commonly known as the Springboks are the country's national team governed by the South African Rugby Union.

The three-year agreement will see the Betway have a presence in stadium with branding at all Springbok home matches including at the world-famous Ellis Park, as well as appearing of the back of the players shorts for the full term.

This further demonstrates the brand’s commitment to supporting the biggest teams and events in world sport.

Betway SA20 XX

Betway has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.

The Betway SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies.



Brighton & Hove Albion Football Club, commonly referred to simply as Brighton, is an English professional football club based in the city of Brighton and Hove. They compete in the Premier League, the top tier of the English football league system.

Betway are proud to be announced as the Exclusive Global Betting Partner of Brighton & Hove Albion


Atletico Madrid

Club Atlético de Madrid, is a Spanish professional football club based in Madrid that plays in La Liga

This agreement sees Super Group owned Betway become the official sports betting partner of the 11-times La Liga winning football club. Betway will also see their branding pitch-side on the LED advertising boards at the world-famous Wanda Metropolitano Stadium in domestic games, garnering huge exposure for the brand in international territories




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